The Practical Sales Academy

Learn B2B sales skills in your own time, online 

For B2B salespeople and small business owners needing a practical sales skills boost

Online learning packed with practical sales tips and tools you can apply straight away.

If you sell B2B, the Academy is for you

New B2B salespeople 

Selling can feel scary if you’ve never done it before. Perhaps you’ve read a ton of books, but nothing hit the spot, and you need practical tips that work in your world.

Small business owners

Sales are stagnant. Maybe they’re even falling. You know you have to get out there more and grow your customer base, but you don’t really know how.

Technical professionals

You’re a technical expert under pressure to do more business development, but sales haven’t been part of your role, and you don’t know where to start.

Practical Sales Academy alumni share their wins

  • “As a coach to business owners, I am always looking for tools and methods for enhancing the value that I deliver to my customers. 

    I highly recommend the insights gained from the Practical Sales Academy offered by Ian Cartwright.  The Academy gave me tangible skills and processes that I am applying everyday as I help my customers flourish.”

    James Makoni, Supply Chain & Procurement Advisor

  • “The 6 Fundamentals of Sales Know-How online course is just brilliant!

    It’s very well laid out & really professional. The worksheets are easily to use and the video content is easy to follow. The whole course flows really well and it’s great that you can drop back in and re-watch content whenever you want.

    I’m a bit of an introverted technical sales engineer, but this course is giving me the tools to improve myself and my personal selling skills so I can build stronger partnerships with my customers. It’s a key part of my self-improvement journey.

    I’d thoroughly recommend it for anyone looking to improve not just their sales skills, but wanting to develop their customer and people skills in general”

    Colin Meaden, Advanced Motor Control

  • “Ian first helped my small technical services team with sales training and advice in 2017. It’s fantastic (I even sound like him!) watching Ian Cartwright Sales Coaching develop across various platforms, reaching businesses in person, by book, social media and now with online training tools. The video and reading exercises have challenged me in many ways, and I’m looking forward to putting his latest training into practice. Best I go and pick up the phone!”

    Richard Howard, Environmental Scientist at Separate Phase Ltd.

  • “I never saw myself as someone naturally skilled in sales, as I didn’t believe I had what it takes. However, this course has changed my mind, making me realise that sales skills can be learned and improved with discipline. A heartfelt thank you to Ian Cartwright. The skills taught in this course are not only applicable to sales but also to personal life. Every moment, we are managing different relationships, and the core principles shared can be applied universally. This sales coaching experience has been nothing like I expected. It emphasises the value of “genuineness” in all conversations and relationships, which has been truly refreshing and inspirational.”

    Losa Wang, Business Canterbury, Learning Coordinator

Transform your approach to sales

Make sales more manageable

Understand exactly what sales activities you need to do every day to be successful. I teach a proven sale method that will grow your business if you do the work.

Grow customer loyalty and trust

Focus on great service as you grow, so you keep existing clients happy as well as delighting all the new customers you win.

Change the way you feel about sales for good

Feel confident and enthusiastic about sales, maybe for the first time. Sleep at night without worrying about where your next sale is going to come from because you know you’re doing the work and you have a proven plan.

1. Immediate access to an online course teaching you the 6 Fundamentals of Sales Know-How

The course has eight modules where I walk you through developing your own sales playbook, strategic sales plan, and personal development plan.

Each module has several lessons, with a combo of videos, how-to-guides, and worksheets, closing with a quiz to test you’ve got your new sales moves down. 

BUY THE PRACTICAL SALES ACADEMY AND GET:

Your eight course modules

  1. Sales fundamentals & process. Understand what sales really is, how sales process works, know your key numbers, and build your sales playbook outlining next steps. 

  2. Sales and marketing. Discover how sales and marketing work together to build a strong sales pipeline and understand your role as problem solver for your customers.

  3. Your target market. Learn how to segment your market and identify your target customers, know your offer inside out, understand your competitors, and build a strategic sales plan.

  4. Existing customers. Grow new business from existing customers, learn how to identify gaps to grow sales, and feed these insights into your strategic sales plan.

  5. Customer-focused sales. Know how to start customer-focused sales conversations and manage opportunities from prospect to win. Learn consultative sales styles that grow trust. 

  6. Strong customer relationships. Learn the key account management skills you need to grow long-term, mutually beneficial customer relationships.

  7. Sales professional. Become an organised sales professional who can get the most out of your CRM, manage your time well, build your network, and grow your personal brand.

  8. Sales purpose & personal development plan. Understand why you’re in sales, what success looks like, and chart your own professional development plan.

Weekly actionable sales tips 

When you hit your stride and realise selling is simply solving problems and offering support, sales become part of who you are. A weekly shot of actionable sales advice in your inbox helps you keep sales top of mind.

Two ways to do the Practical Sales Academy

Work your way through the Academy by yourself

With self-paced learning you can work your way through the Academy in a few weeks – great if you’re planning the year ahead. Or you can work through the course in your own time. You get lifetime access to all the online sales resources, plus weekly actionable sales tips, all for a super-affordable one-off fee

$395 + GST 

Or 4 monthly payments of $100 + GST

Put your whole sales team through the Academy

Book your whole team to work through the 6 Fundamentals of Sales Know-How with my support. In this guided 8-week programme your team do a mixture of online learning and 3 online sessions with me. Your team get lifetime access to all the online sales resources, plus weekly actionable sales tips to stay on track. 

$12,000 + GST 

“We did a sales session with lan Cartwright. Our team learnt more on how our solutions should be tailored to our customers’ actual needs so they can get their desired outcomes.

Great session! We highly recommend Ian, thank you!!”

Ben Pay, Group Commercial Manager, The Connectivity Group

I’m Ian - sales coach, sales author and speaker, and your Practical Sales Academy guide

But I’m not a natural sales guy. In fact, my own father told my first sales manager I was too honest to go into sales. And that’s part of the problem. Sales is seen as something dirty. 

Well, I disagree. 

Sales is all about solving problems and helping people, which makes it a noble profession. And without sales, business doesn’t happen.

I’ve learnt my sales skills on the job, across multiple industries, selling products and services around the world for 30 + years. I’ve worked with sales teams in more than 20 countries and coached over 1,000 salespeople from more than 100 businesses.

What I’m going to teach you works.

Practical Sales Academy FAQs

  • At the heart of the Practical Sales Academy is a practical online sales course that walks you through the six fundamentals of sales. You’ll learn:


    1. What sales really is and how sales process works

    2. How sales and marketing work together

    3. How to identify target customers and build your strategic sales plan

    4. How to grow sales from existing customers

    5. How to have customer focussed sales conversations

    6. How to be an organised, disciplined sales professional


    As you work your way through the course, you’ll build your own sales playbook, 12-week strategic sales plan, and personal development plan  … all you need to nail your sales targets. Not only that, but you get a weekly newsletter with 60 seconds of practical, actionable sales tips.

  • The Academy isn’t for people who work in retail sales. It is designed for people who sell B2B, to help you build strong relationships with your clients, and become seen as a problem-solving partner and trusted expert in your field.

Grow your business for the price of a coffee a week

Sales don’t have to be a source of worry each month. Master the fundamentals of B2B sales and spend more time enjoying your business.