The Practical Sales Academy

Online B2B Sales Learning and Community

For B2B salespeople and small business owners needing a practical sales skills boost

Online learning packed with practical sales tips and tools you can apply today + exclusive monthly sales webinars + a supportive sales community, all for a super-affordable annual subscription.

Subscribe today

If you sell B2B, the Academy is for you

New B2B salespeople

Selling can feel scary if you’ve never done it before. Perhaps you’ve read a ton of books, but nothing hit the spot, and you need practical tips that work in your world.

Small business owners

Sales are stagnant. Maybe they’re even falling. You know you have to get out there more and grow your customer base, but you don’t really know how.

Technical professionals

You’re a technical expert under pressure to do more business development, but sales haven’t been part of your role, and you don’t know where to start.

Practical sales academy testimonials

“The 6 Fundamentals of Sales Know-How online course is just brilliant!

It’s very well laid out & really professional. The worksheets are easily to use and the video content is easy to follow. The whole course flows really well and it’s great that you can drop back in and re-watch content whenever you want.

I’m a bit of an introverted technical sales engineer, but this course is giving me the tools to improve myself and my personal selling skills so I can build stronger partnerships with my customers. It’s a key part of my self-improvement journey.

I’d thoroughly recommend it for anyone looking to improve not just their sales skills, but wanting to develop their customer and people skills in general”

Colin Meaden, Advanced Motor Control

“As a coach to business owners, I am always looking for tools and methods for enhancing the value that I deliver to my customers.

I highly recommend the insights gained from the Practical Sales Academy offered by Ian Cartwright. The Academy gave me tangible skills and processes that I am applying everyday as I help my customers flourish.”

James Makoni, Supply Chain & Procurement Advisor

“Ian first helped my small technical services team with sales training and advice in 2017. It’s fantastic (I even sound like him!) watching Ian Cartwright Sales Coaching develop across various platforms, reaching businesses in person, by book, social media and now with online training tools. The video and reading exercises have challenged me in many ways, and I’m looking forward to putting his latest training into practice. Best I go and pick up the phone!”

Richard Howard, Environmental Scientist at Separate Phase Ltd.

Transform your approach to sales

Sell smart and sustainably

Understand exactly what sales activities you need to do every day to be successful. Focus on great service, so you grow in a way where you keep existing clients happy, as well as delighting your new customers.

I’m here to help you along the way

Perhaps you’ve done a sales course before, but it didn’t deliver the results you hoped for. That’s probably because it was train and walk away, with no mechanism for questions, feedback, or support.

That’s not how the Academy works. I run a webinar each month, where you can ask me anything. Have me as your expert sales consultant, for a fraction of my usual fee. Plus, the online community of salespeople has your back.

Change the way you feel about sales for good

You’ll feel confident and enthusiastic about sales, maybe for the first time ever. Even better, you’ll be able to sleep at night. Peace of mind is all about having a sensible plan and being able to trust the process.

Subscribe today

“Thank you, Ian, for such a great day.

Thoroughly enjoyed by all and many take aways for the team that we are now implementing.”

Sam Crocker, People and Culture Manager, Telfer Electrical

“I’ve attended numerous training days Ian, and I can honestly say yours was one of the best.

Great practical advice that our teams at Osflo Fertiliser and Spreading FBT can build on.”

Mel Sorrensen, Group Business Development Manager, Osflo Fertiliser Limited and Spreading FBT

Your Practical Sales Academy subscription includes the

four essential ingredients for sales success

1. Immediate access to an online course teaching you the 6 Fundamentals of Sales

I’ll show you how to apply this proven sales method to grow your business.

The course has eight modules where I walk you through developing your own sales playbook, strategic sales plan, and personal development plan.

Each module has several lessons, with a combo of videos, how-to-guides, and worksheets, closing with a quiz to test you’ve got your new sales moves down.

The 8 Modules

1. Sales fundamentals & process. Understand what sales really is, how sales process works, know your key numbers, and build your sales playbook outlining next steps.

2. Sales and marketing. Discover how sales and marketing work together to build a strong sales pipeline and understand your role as problem solver for your customers.

3. Your target market. Learn how to segment your market and identify your target customers, know your offer inside out, understand your competitors, and build a strategic sales plan.

4. Existing customers. Grow new business from existing customers, learn how to identify gaps to grow sales, and feed these insights into your strategic sales plan.

5. Customer-focused sales. Know how to start customer-focused sales conversations and manage opportunities from prospect to win. Learn consultative sales styles that grow trust.

6. Strong customer relationships. Learn the key account management skills you need to grow long-term, mutually beneficial customer relationships.

7. Sales professional. Become an organised sales professional who can get the most out of your CRM, manage your time well, build your network, and grow your personal brand.

8. Sales purpose & personal development plan. Understand why you’re in sales, what success looks like, and chart your own professional development plan.

But that’s not all you get …

2. You’re invited to exclusive monthly sales webinars

In each live webinar you’ll get to ask me anything about a sales topic. Share your experiences, and bounce questions off me and your fellow salespeople. We’re all there for you, like your own sales advisory board.

Webinar subjects include:

Sales storytelling
How to start sales conversations
Personal planning for sales success
Maximising how you use your CRM to grow your sales
Building and growing your own personal brand
AI trends in sales

There’s more …

3. You’re part of a private LinkedIn sales community

It can be lonely out there in sales, and being part of a sales community means you’re not alone. Talk to like-minded business owners and salespeople, share your sales war stories, and get help and advice.

That’s still not everything …

4. You get weekly actionable sales tips + more

When you hit your stride and realise you’re simply solving problems and offering support, sales are no longer a thing you do. Sales becomes part of who you are.

A weekly shot of actionable sales advice in your inbox helps you keep sales top of mind.

You also get:

A copy of The 6 Fundamentals of Sales Know-How e-book.
Access to the audio version of The 6 Fundamentals of Sales Know-How.
Access to all my future e-books and audiobooks while you subscribe. My new book on being a more effective sales professional is out in 2025.
Access to all new course modules.

Subscribe today for only NZD$295 a year

Put your whole sales team through the Practical Sales Academy

Book your whole team to work through the 6 Fundamentals of Sales Know-How with my support. Your team joins me for an exclusive webinar before they start each of the eight modules. I’ll help them develop their own sales playbook, strategic sales plan, and personal development plan.

As part of this package, your team also become members of the Practical Sales Academy, with access to monthly sales webinars, access to the private sales community, weekly actionable sales tips + more.

Enquire today for sales teams of up to 12

“We did a sales session with lan Cartwright. Our team learnt more on how our solutions should be tailored to our customers’ actual needs so they can get their desired outcomes.

Great session! We highly recommend Ian, thank you!!”

Ben Pay, Group Commercial Manager, The Connectivity Group

I’m Ian — sales coach, sales author and speaker, and your Practical Sales Academy guide

But I’m not a natural sales guy. In fact, my own father told my first sales manager I was too honest to go into sales.

And that’s part of the problem. Sales is seen as something dirty. Well, I disagree.

Sales is all about solving problems and helping people, which makes it a noble profession. And without sales, business doesn’t happen.

I’ve learnt my sales skills on the job, across multiple industries, selling products and services around the world for 30 + years.

I’ve worked with sales teams in more than 20 countries, and coached over 1,000 salespeople from more than 100 businesses.

What I’m going to teach you works.

Practical Sales Academy FAQs

At the heart of the Practical Sales Academy is a practical online sales course that walks you through the six fundamentals of sales. You’ll learn:
1. What sales really is and how sales process works
2. How sales and marketing work together
3. How to identify target customers and build your strategic sales plan
4. How to grow sales from existing customers
5. How to have customer focussed sales conversations
6. How to be an organised, disciplined sales professional
As you work your way through the course, you’ll build your own sales playbook, 12-week strategic sales plan, and personal development plan – all you need to nail your sales targets. Not only that, but you get access to:
- Our monthly webinar covering sales topics and answering your questions.
- Our group forum where you can connect with like-minded salespeople.
- A weekly newsletter with 60 seconds of practical, actionable sales tips.
- Access to The 6 Fundamentals of Sales Know-How e-book and audio book.
Absolutely yes. We’ll be covering new topics in the monthly sales webinars, as well as circling back to evergreen sales issues. The private sales community will be there as a sounding board whenever you need to bounce an idea off your peers.
I will be adding new modules to the course. You can also jump back into modules anytime you need a quick refresher on a topic – say every quarter when you update your strategic sales plan.
There will be fresh content coming every year. In 2025 my new book on being a more effective sales professional is being published, and as a member of the Academy you’ll get free access to future audio books and e-books, along with special discount codes to buy a hard copy if you like to scribble notes.
The Academy isn’t for people who work in retail sales. It is designed for people who sell B2B, to help you build strong relationships with your clients, and become seen as a problem-solving partner and trusted expert in your field.
We don’t automatically renew your subscription. That would be rude!
One month out from your annual subscription expiry date we will send you an email asking if you’d like to renew for another year.
I guarantee you that if you follow the course and apply the learnings, you will grow your sales. If you apply these learnings, and within 12 months, you haven't grown your business, send me your figures, and I'll refund you.