Case Studies
Water and soil experts Aqualinc transform their team from sales-averse to solutions-focused consultants
In 2023 Aqualinc General Manager, Jim Herbison contacted me. Aqualinc was struggling with sales. Their team was reluctant to pick up the phone and talk to existing clients, let alone call someone new.
Stack Electrical sales coaching
How Stack Electrical became hazardous area electrical market leaders by mastering their sales and marketing game. Engineering sales coaching case study from Ian Cartwright.
Helping Lumen’s engineering consultants embrace a new problem solving approach to sales
MD of Lumen, Dan Tombleson manages a team of engineers specialising in energy. Keen to upskill his team in business development, he booked sales coaching for his senior specialists.
How Advanced GPS Ag built a productive partnership with their main supplier and a nationwide distributor network
How Advanced GPS Ag built a productive partnership with their main supplier and a nationwide distributor network. An agribusiness sales coaching case study from Ian Cartwright.
Helping Trimble Loadrite Dealer Sales Reps Talk Their Customers Language
To sell successfully, you have to be able to step into your customers’ shoes, understand their headaches, then show them how you can take their pain away. Sounds simple, right? But it’s anything but …